Swedish Online Company Nelly.com® Goes Live with YuniquePLM™ to Further its Growth and Improve Time to Market
Sweden-based online retailer Nelly.com has announced its go-live with Gerber Technology’s YuniquePLM™ to manage the development and design of its growing in-house lines of fashion goods, as well as its nearly 700 brands featured within its online catalogue. The company targets fashion-minded 18-35 year olds and generates over 10 million visits per month internationally. Gerber Technology’s longtime partner, ACG Nyström®, led the implementation.
Established in 2004 as a shopping platform of the hottest brands for fashion-minded girls, Nelly.com also recently pursued the creation of its own brands. Sales of products from these labels have expanded significantly, and accounted for 35 percent of the company’s total revenue during the first nine months of 2015. The company focuses on the Nordic markets, which accounts for approximately 90 percent of sales. Nelly.com also serves customers around the world, shipping to nearly 60 countries.
YuniquePLM, designed specifically for the fashion and retail industries, features robust functionality in a web-based platform that helps teams around the world communicate effectively, accelerate their workflows and reduce errors.
Magnus Månsson, CEO of Nelly.com, said, “As our in-house brands continue to grow, so does our need for a system that aligns our supply chain. With our need for fast communication between design and manufacturing facilities, effective collaboration is absolutely essential. We look forward to the material benefits YuniquePLM will provide.”
“We are thrilled to partner with one of the largest online fashion retailers in the Nordic region,” said Bill Brewster, vice president and general manager of Enterprise SW Solutions. “YuniquePLM will drive efficiency and link a variety of supply channels, as Nelly.com continues to develop its position.”
About Nelly.com: Founded in 2004 and based in Boras, Sweden, Nelly.com has established itself as a leading fashion site across the Nordic region. Nelly attracts approximately 10 million visits per month and inspires with new arrivals every day. The company offers about 700 different brands within clothing, shoes, underwear, swimwear, beauty products, accessories and sports fashion. In addition, Nelly has introduced its own brands, such as NLY Trend, NLY Shoes and NLY Lingerie. www.nelly.com
About ACG Nyström: ACG Nyström is the market leading full service provider to the textile industry providing both equipment and service as well as software solutions and consultancies in Sweden, Finland, Denmark, Ukraine and the Baltic states. With a strong heritage going back to 1921 ACG has continued to both support and innovate within the textile industry providing us with a deep understanding of both product development and production meaning we are the given partner in the entire textile value chain.
About Gerber Technology: Gerber Technology delivers industry-leading software and automation solutions that help apparel and industrial customers improve their manufacturing and design processes and more effectively manage and connect the supply chain, from product development and production to retail and the end customer. Gerber serves more than 78,000 customers in 130 countries, including more than 100 Fortune 500 companies in apparel & accessories, home and leisure, transportation, packaging and sign & graphics. The company develops and manufactures its products from various locations in the United States and Canada and has additional manufacturing capabilities in China.
Based in Connecticut in the USA, Gerber Technology is owned by Vector Capital, a San Francisco-based, global private equity firm specializing in the technology sector and managing more than $2 billion of equity capital.
Julie Pompa, APR