October 3-5Miami Beach, FL


The Premier Fashion Technology Software Conference

Thank you for another successful event!

ideation 2018

ideation is the premier fashion technology conference dedicated to connecting you to the latest in digital solutions. This industry leading event brings together visionaries, disruptors and leaders who are changing the world of fashion and the apparel industry.

About ideation

ideation is the premier software conference dedicated to fashion and retail professionals who rely on CAD and PLM solutions from Gerber Technology. ideation offers two days of informative breakout sessions, panel discussions, hands-on workshops, demonstrations, strategic executive sessions, case studies and networking opportunities.

At ideation, you’ll discover hundreds of ways to innovate, collaborate and accelerate your productivity and performance. Discover how leading organizations are meeting the challenges of a competitive marketplace by maximizing their productivity and accelerating time to market.

What to expect

Attending ideation will help you:

  • Gain Insights - Learn how companies of every size are taking advantage of the power behind Gerber's CAD and PLM systems.
  • Make Connections - Exchange best practices and connect with hundreds of the industry's leading professionals and experts like yourself.
  • Be Inspired - Get motivated with our soon-to-be-announced keynote speaker and other inspiring presenters and educational sessions.
  • Get Interactive – Dive into new trends, innovations, technologies and all the latest FashionTech.
Key takeaways
  • Strategies to boost your daily job performance and advance your career.
  • Answers from experts at a fraction of the cost of an onsite consultation.
  • Insight on adjusting to changing competitive dynamics and customer needs.
  • Understanding of how an integrated digital approach can impact your business.
  • Inspiration in seeing how other companies are using digital technology.
  • Discovery of the latest digital solutions and systems and what they offer.
  • Training on topics critical to your business for far less than the normal cost.
  • Knowledge of how the latest releases and upgrades can boost your ROI.
  • Synergy by sharing the knowledge you’ll gain with other members of your team.

ideation 2018 at Eden Roc/Nobu Hotel

4525 Collins Avenue, Miami Beach, FL

After you register for ideation 2018, be sure to make your hotel reservation at the Nobu Hotel in Miami Beach to get the exclusive ideation room rates of $219 - $319 per night. Please note that these rates are only available until September 9, 2018 on a first come, first served basis.

Keynote Speaker

Rebecca Minkoff


Fashion Designer

Rebecca Minkoff is an industry leader in accessible luxury handbags, accessories, footwear and
apparel. Rebecca's playful and subtly edgy designs can be spotted around the world on young
women and celebrities alike.

Featured Speakers

Lisa Areskogh


Pattern Maker,
Svensk Mönsterform

Lisa has been a Pattern Maker for 5 years. She works with all types of garments but is specialized in technical outerwear with innovative shapes. She is part of the 3D development team at Svensk Mönsterform.

Maja Carlsson

Maja Carlsson

Pattern Maker,
Svensk Mönsterform

Maja has been working as a pattern maker for 7 years, with experience from both traditional men’s wear and trendy women’s wear before she started working at Svensk Mönsterform in 2014. She is part of the 3D development team at Svensk Mönsterform.

Angie Cohen


Founder & Creative Director,
DesignLab Miami

Angie is the founder and Creative Director of DesignLab Miami. DesignLab is a creative studio in North Miami FL that teaches kids and adults all aspects of fashion, design, sewing, textiles, sustainability and fashion technology.

Karla Colletto


Co-Founder and Fashion Designer,
Karla Colletto

For over 30 years, Karla has redefined swimwear with each new collection, utilizing innovative fabrics of the highest quality paired with cutting-edge manufacturing techniques. She blends fashion-forward thinking with her signature sense of whimsy to create designs that stretch the boundaries of swimwear.

Sharon Donovich


Product Marketing Manager,
Kornit Digital

Sharon is responsible for Kornit Digital’s roll-to-roll direct-to-fabric print systems technology, managing all inbound and outbound activities related to the products and market. Prior to joining Kornit Digital, she served as a Product Marketing Manager for the Print Server for HP Indigo Presses.

Steve Greenberg


Pointcarre, USA

Steve Greenberg, a graduate of Parsons School of Design, is currently the President of Pointcarre, USA in NYC. He manages multiple office location's and clients needs within North and South America for CAD on Prints, Knits and Technical Wovens and brings a unique view of the design process to the CAD industry.

Sarah Hodge Grob


Director, Brand Relations,
True Fit

Sarah has over 10 years of experience developing and overseeing True Fit’s Collective of brand partners. The Collective fuels True Fit’s comprehensive dataset called the Fashion Genome, which allows both brands and retailers to leverage their existing product data, connecting consumers with the products they love.

Yazan Malkosh


Founder & CEO,

With over 15 years of experience in the world of visualization, Yazan Malkosh currently leads the team at swatchbook in creating a cloud platform meant to revolutionize the exploration, visualization and sharing of materials.

Mary McFadden


Executive Director, CAD Product Management,
Gerber Technology

Mary is the Executive Director of CAD Product Management at Gerber Technology where she has been working for over 29 years in software and design development. She currently oversees the design and development of the AccuMark family of software products. Mary holds two US patents, most notably for the Silhouette.

Nina Means


Director, Fashion Incubator,
Austin Community College District

Nina is developing a real-to-industry experience that provides students with the necessary educational encounter and technology exposure to work productively in the fashion industry. The program also provides emerging fashion businesses the support to go-to-market in a profitable manner.

Anna Moebus


Pattern Maker,
Karla Colletto Swimwear

Anna is a technical designer and pattern maker with experience in both knits and woven garments. She has broad knowledge in apparel design and production ranging from men’s and women’s athletic performance wear, tactical wear for law enforcement professionals, and high-end swimwear for women.

Karsten Newbury


Senior Vice President & General Manager,
Gerber Technology

Karsten is Senior Vice President and General Manager, Software Solutions at Gerber. His focus is on leveraging Gerber’s heritage of innovation to drive the company’s software portfolio and Digital Solutions, working very closely with customers in the fashion, retail and flexible materials industries.

Robert Ochalla


Sales Manager,
Kornit Digital North America

Robert brings thirty years of experience in business development for print and digital imaging technologies. Prior to joining Kornit, he serviced accounts with several of the most prominent brands in the industry, including Ricoh USA, Fujifilm Graphic Systems, and Canon Business Solutions.

Jeanne Ottenweller


Production Pattern Design Manager,
Cintas, Inc.

Jeanne is responsible for making sure all Cintas patterns are production ready. This includes pattern making, grading, alteration grading, and creating and checking tech packs in YuniquePLM. Jeanne also trains Cintas' Technical Designers on updates in PDS and AccuMark.

Clayton Parker


PLM Product Manager,
Gerber Technology

Clayton is responsible for the roadmap and development direction of Gerber's YuniquePLM software. In addition, he works closely with our clients to find opportunities to enhance the end-user experience of the application.

Filipe Pinto


General Director,

Filipe has been the General Director of ACORfato for the past eleven years. Filipe has a degree in Business Administration and Management. Filipe also worked for 10 years in banking where he was a credit analyst.

Pete Santora


Chief Commercial Officer,
SoftWear Automation

Pete joined SoftWear Automation in 2015 during the Research and Development phase. Today he helps support customers globally in home good manufacturing and has begun the commercialization of the SEWBOT® apparel automation, starting with the Digital T-Shirt Workline.

Amnon Shalev


CEO & Founder,

Having discussed Fashion 3D Prototyping implementation with many top brands’ designers, product and production managers, Amnon has introduced 3DaaS (3D as a Service) concept with the intention to make 3D more accessible and affordable to designers who wish to present their ideas in 3D true-to-life quality.

Thomas Teger


Chief Product Officer,

Thomas Teger is swatchbook’s chief product officer, responsible for the strategy and overall product direction of swatchbook’s Material Lifecycle Management platform. Driven by his deep passion for good design, and unmatched user experienced, Thomas lead design and engineering teams to bring innovative software products to market for over 20 years.

Pat Trautman


Founder & President,
Global Garment Engineering

Pat is not a stranger to the global apparel sizing and fit arena. She has traveled extensively troubleshooting pre-production design issues in factories and mentoring pre-production staff, while also fitting in stints working as a technical director at factories in several countries.

Jelle van Laer


Senior Director Business Development,
Grosso Moda

Jelle is a highly-motivated tailoring specialist with a strong technical background of patternmaking, garment construction, fit and production; driven by a long family tradition of tailoring. Following his interest for management and business development, he is responsible for shaping the future business at Grosso Moda, leading the digital transformation of the company.

Featured Sessions

Here's a look at just a few of our many sessions

Digital Solutions to Take Your Data from Concept to Completion

Adoption of Gerber's Digital Solutions will enable data to freely flow from process to process. One example is that data created in AccuPlan™ can be sent to spreading and cutting with a Cut Ticket, eliminating the need for manual entry in the cut room which reduces labor and errors while increasing throughput. This data can be updated and monitored as it moves from spreading to cutting, providing accurate, up-to-date production status.

Save Time and Money with Virtual Sample Management

Further capabilities to our AccuMark®/YuniquePLM® Integration! See how our new AccuMark Creator can help you streamline your sample making process. Learn how you can reduce the number of physical samples by taking advantage of virtual samples while tracking your samples and patterns and collaborating with vendors and coworkers.

Picture This: Gerber's Integrated Digital Printing Solution

Take a deep dive into the world of graphic design and digital printing of textiles through Gerber's digital printing solution. Utilizing YuniquePLM's Adobe® plugin, assets can be easily managed and updated directly in Illustrator®! The artwork can then be added to AccuMark pieces and placed to perfection with simple grade and scale functions while easily matching placements across pieces in AccuMark 3D. With images placed, users can automate image replacement to create personalized garments with endless print options while being optimized for cut room production on Gerber’s Z1 cutter with CountourVision™.

Reshape the Virtual Buying Experience

E-Commerce is known for low conversion and high return rates. Sound familiar? Come see how Avametric's Virtual Try On can help your customers be more confident in product selection and purchase the size that fits.

Student FashionTech Competition

For ideation 2018, students pursuing a degree in Fashion are called upon to incorporate technology as the main focus of their design and development process. Students are invited to get inspired by Pantone’s Color of the Year 2018, Ultra Violet, and choose from a range of related colors. All students are required to use AccuMark® and YuniquePLM® to develop patterns, create tech packs, and visualize their final design.


what people say

Great balance, excellent mix of presenting insights with the panel discussion involving the key people behind the digitization effort by Gerber Technology finalized by unveiling the partnership with Avametric. Well done!
Overall it was great to see what can be configured and rearranged within the YuniquePLM system on our own. It will help save time in the future. We look forward to more options to help us customize our environment.
It was really helpful to have extra Gerber people during the AccuPlan and AccuManager session. Although it was very technical, the Gerber representives were close by when we got stuck. Loved this class!

ideation 2017 Highlights

At Gerber Technology's ideation 2017 conference, thought leaders talked about how Cloud Computing, 3D Technology, and IoT (Internet of Things), Industry 4.0 will reshape your business and customer value proposition. Major announcements were made at ideation that will enable the industry to keep up with these #fashiontech trends.

AccuMark will be coming to the Cloud.

Gerber Technology and Avametric are combining forces to offer the first end-to-end 3D platform.

YuniquePLM is getting a whole new look.