A seamless transition to PPE production.
Friday, September 11, 2020 •Categories: Signs & Graphics
As COVID-19 cancelled in-person events, sign & graphics companies were forced to develop new revenue streams in order to stay afloat. Colorwave Graphics was able to expand their business through a quick and seamless transition to producing personal protective equipment (PPE) by leveraging the Gerber MCT Cutter. Colorwave was able to develop signage for social distancing, sneeze guards and even a temporary hospital bed made from 100% recyclable material.
At Gerber, we believe passion is the key to success. We are lucky to have a team of experts who are passionate about what they do and are fully committed to the success of our customers. In the “Driven by Passion” blog series, we’ll be highlighting members of our team and gathering their insight on the current state of the industry and how important technology is to stay agile.
In this edition, meet Mark Bibo, Director, Global Field Marketing, Graphics and Packaging
When COVID-19 began to spread around the globe, most in-person events were cancelled or postponed. For sign and graphics professionals, who rely on tradeshows and conferences for much of their revenue, this was devastating news, as many wondered how they were going to bring in revenue.
In this blog, we’ll explore the new demands of the signage industry and how professionals can actually leverage technology to take them to a new level of success.
The signage market has seen dramatic shifts over the last decade, from font diversity to color usage and, significantly, in material preference. Demand for fabric-based signage, known in the industry as “soft signage,” represents the most substantial change for sign makers in recent history, and the increasing demand represents perhaps the greatest threat to signage printers who have yet to expand into this market.
As the global marketplace for goods and services evolves, so does the signage consumer’s needs. Online retail and other business marketplaces have dramatically changed not only the ways goods and services are offered and delivered but also how they are advertised.