With the rapid pace of technological advancement, and an increasingly connected global market place, it is clear that 2019 will be a year marked by innovation. Innovations such as artificial intelligence (AI) are capturing the attention of both the public and leaders in a variety of industries, and the fashion and apparel industry is certainly no exception.
Technology and manufacturing continue to evolve, and 2019 is sure to signal further evolution in the way products are designed and produced. As customers’ needs and products evolve together with the technology they utilize, it is critical that tools and systems are employed that can effectively and efficiently meet the needs of businesses both large and small.
The fashion industry needs to adapt to changing consumer expectations if they want to remain viable players. The global economy looks volatile to many, and companies looking to protect themselves from the uncertainty ahead must be conscious of the slowed economic growth and changing international trade relationships in the form of trade wars and Brexit, to name a couple of factors.
In the wake of the Trump administration’s recent tariffs on Chinese goods, manufacturers are looking to move their production plants to other countries to avoid sustaining more severe economic losses. However, the change in production location requires many new developments.
Each year Apparel Magazine publishes the Top 50 publicly traded apparel companies by profit margin and gives insight on why these companies are succeeding.
As Gerber, we keep an eye on these companies and over the years have seen a shift, as many others have as well, that they are using some mix of a digital suite to attract and keep consumers coming back. While digital can be anything from website to store front for a consumer, its much more personal for Gerber.