The signage market has seen dramatic shifts over the last decade, from font diversity to color usage and, significantly, in material preference. Demand for fabric-based signage, known in the industry as “soft signage,” represents the most substantial change for sign makers in recent history, and the increasing demand represents perhaps the greatest threat to signage printers who have yet to expand into this market.
As the global marketplace for goods and services evolves, so does the signage consumer’s needs. Online retail and other business marketplaces have dramatically changed not only the ways goods and services are offered and delivered but also how they are advertised.
Technology growth gives customers more and more opportunity to demand faster, more personalized and more flexible signage options. If signage businesses want to stand a chance of survival, they must quickly leverage versatile automation tools and equipment. Take a look at our latest blog to see how the MCT Cutter helps companies not only survive, but thrive.
As the printing industry continues to expand, customers demand versatile designs and producers require versatile tools and processes. Utilizing versatile tools like the Gerber MCT Cutter instead of switching from single-use to single-use tools will allow you to keep up with the growing demands of your customer base. Take a look at our blog to better understand why we encourage PSP’s to incorporate versatility into their processes.
Made-to-measure quality at the tempo of technology.
Friday, November 15, 2019 •Categories: Apparel/Fashion
As global competition in the fashion marketplace rises, our customers and industry leaders are distancing themselves from the “fast fashion” business models and schemes that dominated much of the last decade. What we’re seeing now is an emerging, personalization-dominated marketplace that has ethically matured; one that is looking for new ways to get customers’ attention in a personal, sustainable, yet growth-oriented way.