Automation and Personalization Can Go Hand-in-Hand

Made-to-measure quality at the tempo of technology.

Friday, November 15, 2019Categories: Apparel/Fashion

Personalization drives growth

As global competition in the fashion marketplace rises, our customers and industry leaders are distancing themselves from the “fast fashion” business models and schemes that dominated much of the last decade. What we’re seeing now is an emerging, personalization-dominated marketplace that has ethically matured; one that is looking for new ways to get customers’ attention in a personal, sustainable, yet growth-oriented way.

Thus, made-to-measure personalization is more important than ever for the global fashion industry to remain competitive. Data shows that for companies like Amazon, personalization strategies are responsible for as much as 35% of recent growth. As this new level of personalized fashion occupies an increasing market footprint, innovative and ethically-minded brands will now see far greater growth than ever before. Moreover, the increase in made-to-measure fashion startups who offer custom options at the time of purchase is also growing, with software companies like Unmade and many others securing millions in investment funds. 

From niche to riche

Is made-to-measure (MTM) the future of fashion? Recent market growth and data points definitely indicate a global shift in the MTM direction, especially when it comes to inclusivity in the marketplace. Global fashion brands are now making our wardrobes more customizable than ever before, allowing customers to tailor garments to the customer's own size, style preferences, and even individual body types. By catering to any shape and size, no one is excluded, giving brands the opportunity to provide a more personal and ethical journey for the end customer.

And of course, there aren’t just benefits for consumers when it comes to MTM. In addition to allowing for inclusive sizing and custom style options, adopting an MTM production process helps to solve fashion's waste problem by reducing unused stock and mitigating the risk of excess inventory overhead. This means that brands of all sizes will be better positioned in the short term from a cost perspective, and can more quickly adapt to emerging market trends from a demand perspective. By allowing customers to clearly state their fit and style preferences, brands have an opportunity to show they can meet customer needs more precisely, and, of course, cost-effectively. 

Don’t let market trends leave you feeling frayed at the seams

With the help of technology like 3D or MTM software, brands and retailers can quickly and efficiently adapt to shifting customer expectations, all while providing a unique shopping experience that feels like luxury -- without the luxury price point. 

Our newly redesigned version of AccuMark® Made-to-Measure is more efficient than ever. As the only software tool with true automation, AccuMark MTM is more intuitive and user friendly than previous versions, making the made-to-measure process faster and more precise than ever. An updated ribbon menu, easy-to-find functions and an updated UI are just a few of the highlights in the latest round of updates, all designed with the intention of removing barriers to efficiency by putting the functions you need at your fingertips. Create custom garments in record time using the automated processing power of made-to-measure. Whether it’s style options, fabric choices, or custom fit, MTM can help to automate your personalization process.

Our customers (and their customers, too) are our inspiration

While the demand for personalized fashion grows, it’s important to keep innovating in all aspects of production in an effort to keep shoppers’ attention. Customization by hand or other traditional methods in this new marketplace is simply not an option for those wishing to remain agile and competitive, so it’s more important now than ever to be connected with industry trends in an effort to deter industry threats. 

Gerber understands industry threats better than anyone. The factory of the future not only includes AccuMark Made-to-Measure software, but also incorporates efficient and clean automation at a holistic level, all of which are now showcased in Gerber’s new Innovation Center in New York City. We’ve created a first-in-class showcase that proves customers can be agile, competitive, personal, and ethical. 

Prove to your customers you understand the next generation of business

The next generation of designers, consumers and producers who are helping to drive the change and growth discussed here will be at ideation, Gerber’s annual conference, Oct 23 - 25 in NYC. Experience Gerber’s innovation center, our newly updated Made-to-Measure software, and learn about all of our other news at our event. Register now to secure your discounted room rates and save your seat!